The word "brand" is very broad, and has many different meanings. It can refer to a company brand, a product category brand, or a single product brand. In the e-commerce and service industries, people are often branded, such as the president, store manager, or development staff.
I don't intend to write a theory on branding, but to put it simply, a "brand" is something that differentiates you from other companies and can be easily recalled. VI and CI were popular during the bubble period. Also audio and video. Also visual merchandising in stores.
Well, in the early stages of a business or in a new business, it is necessary to be able to communicate the business concept both inside and outside the company. And it is easier to understand if it has a message. And you may think, "I've seen it somewhere before?" "Huh!?" "It might look similar to something." I think that's fine. Because you can make an impression by adding additional explanations such as "Actually, it's this kind of product," or "It's this kind of business."
And it is necessary to devise ways to raise it, such as by publishing press releases and sending messages on social media, and asking acquaintances and relatives to listen. In that case, it depends on the target audience, but I always ask myself whether my message will be conveyed to parents by phone or to children via LINE.
The new brand is "GAcosmetics/GA Cosmetics."
The trademark is also undergoing accelerated examination, but there is no similarity.
But when you say "GA," people will communicate with you, depending on their interests, saying things like, "Web analysis?", "Apparel?", or "Architecture?", etc.
actually,
The "GA" in "GA cosmetics" stands for "Good Age."
From anti-aging to good aging . This is a brand that aims to bring energy to hard-working generations through men's skincare and gender-free products .
You can communicate back by saying, "This is how it is."
Now, the reason I've included the target among the above is to restrain myself from wanting to do too much, but it's also my own way of "personalizing" myself, especially with people of my age or a slightly younger generation.
Also, for the persona, I didn't use myself, but rather a mix of my friends, and created something very specific, though imaginary, with details like name, age, address, occupation, educational background, family composition, hobbies, annual income, pocket money, and recent interests.
It's like having a third-party perspective when thinking about what is needed to make this person happy and how to do it, rather than just thinking about it ourselves.
Is it "cheap"?
Is this the "correct usage"?
Is it "efficacy"?
Is it the time and place to sell?
Is it your "first impression" when you receive the product?
Is it something that you want people to feel as they use it?
That said, reviews show that people who are not the target audience are enjoying it, and it's also being used by families in unexpected ways.
While I'm happy, I also want to continue to value our USP and stay true to it in the early days.
In this way, just writing on my blog is a moment that helps me to calm down , so I would like to continue to move forward in an "energetic, cheerful and positive" manner .
Next time, I would like to share some of the things I noticed in the early stages of sales.
Thank you for your continued support.