Starting this year, I have been proactively participating in events where my customer base is present, both online and offline . As I wrote before, this is to ask questions from potential customers and to hear their impressions when testing products on the back of their hands .
Recently, I attended a real-life sales event in snowy Shibuya. It was a positive event where mainly business owners gathered to introduce each other's businesses and products .
Several familiar faces came, and exhibitors had lively conversations with each other, making it a very uplifting event. The catchphrase was "Passion - Learn, Refine, Connect" - wisdom, connections, and friends. I see.
We received questions about how to use it and its features, as well as feedback on its texture and absorption speed. Many people tried GA on their entire face right then and there. It was very well received, as the comfort of the product seemed to be easily conveyed in the dry event space .
In such circumstances, what we hear are comments such as "I'll give you one for about 3,000 yen" and "I'll buy one for my friends too," which makes people want to buy . This is something that is hard to experience in e-commerce. As a thank you for coming to the venue in the snow, we gave out limited coupons and people are signing up to our official LINE account . They are probably not the kind of people who look for the cheapest price at a drugstore or sort products by "cheapest" at a mall. It was a day when I wanted to respond to such people and spread the word about the comfort of skin care, even for men .
Thank you, passionate friends!
We look forward to your continued feedback, reviews and repeat purchases .