I've been working in skincare for about 30 years. At first, I did a lot of interviews for advertising and promotional work for major manufacturers, and during that time I received lectures from beauty advisors and sales staff on the basics of skincare, the structure of the skin, and sometimes makeup and, for some reason, corrective underwear. I actually tried out face washes and makeup many times under their guidance. Eventually I became a sales representative and made quite a few sales using the knowledge I had acquired, so maybe I was giving back, even if it was just a little.
After that, I became deeply immersed in the EC mail order industry, meeting many manufacturers, distributors, raw material manufacturers, OEM companies, and many experts. Along the way , I realized that the "beauty theory" differs slightly from company to company . Of course, there are marketing and catchphrases such as "This is all you need!" or "This is the next step!", or things that are tailored to the customer's skin type, age, and wallet!
Well, other than cosmetics, I also sell supplements, mail-order foods, apparel, home appliances, miscellaneous goods, and even founded a mail-order company selling herbal medicines over the counter, but skin care is what I find interesting. Also, food = lots of tasting (laughs).
Incidentally, trends also go in and out of style depending on the commercialism of the time, and this not only has a major impact on the cosmetics industry, but also on apparel, lifestyles, food, and so on. There is also the depth and breadth of information and knowledge, but straightforward short messages stay in the mind (or perhaps the heart?) and are easily influenced.
So, I have been wondering for a long time which is better, "weak acidity" or "weak alkalinity"? For skin?
Again, healthy skin is neutral (pH 7) to slightly acidic, or weakly acidic, and when damaged, it turns to weakly alkaline, so I remember that weakly acidic is good. However, I've heard that "weakly alkaline" is good for washing your face in terms of removing dirt, so does that mean your skin turns to weakly alkaline after washing?! What about that tight feeling and lack of satisfaction?! (This is a slightly different topic, so I won't go into it this time.)
So, we are working on finding a solution by teaming up with researchers we trust. We are also testing sample products ourselves (as we are a small D2C company, it is best to test it ourselves! - an underdog theory?).
[Conclusion]
For middle-aged men with oily skin, we recommend that you create a good lather with a mild alkaline facial cleanser, absorb dirt and wash it away, and then condition the skin with the mild acid "All-in-One Gel" that is currently on sale. Well, it may not be as good as a sauna, but this is quite "Totonou"!
Speaking of absorbing dirt, clay is the answer, so the facial cleanser scheduled to debut in July will be a quasi-drug with the efficacy and effect of "cleaning, sterilizing, and disinfecting the skin. Preventing body odor, sweat odor, and acne." This is what we are working on. Please look forward to it.