The number of young customers has been increasing.
We believe the majority of recipients are filial parents who would like to use the gifts around Christmas or for Father's Day in June.
Among them, we spoke directly to the university students about their involvement with EC. The difference between them and their parents' generation is search tools. While their parents mostly search on Google and Amazon, Gen Z mainly uses Instagram and TikTok. These are the two main tools they use to search for restaurants and gifts, and they especially like to watch short vertical videos called reels.
It's the TikTok app that fills the entire smartphone screen with dance videos. When I talk to people from Generation Z, I ask them to freely create vertical videos...
https://www.youtube.com/shorts/Yzzv4uvYV9U
He even booked a VR room at the university and prepared a life-sized praying mantis costume with a fake beard for the shoot. The praying mantis and fake beard were, of course, donated by our company.
In the forest, he encounters a big and cute praying mantis, and suddenly his beard is shaved with a sharp sickle. A friend offers GA Cosmetics' "All-in-one Gel" to a young man who is writhing around with severe razor burn. It seems to have been a refreshing shave for this man.
https://www.tiktok.com/@gacosme/video/7449319450018368775
Last weekend, I was blown away by the fresh, playful sensibility of Gen Z.